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아이디어 on 아이디어 Innovation

미국의 한 조사기관에서 가장 스트레스를 많이 받는 직업을 조사한 적이 있는데.. 예상밖으로 "프로야구 감독"이 영예(?)의 1위를 차지 하였다. 시시각각으로 변화하는 상황에서 지속적인 생각을 해야 되고 성적에 따라 댓가를 받는 프로야구 감독이야말로 어떤 직업보다 스트레스가 많은 것으로 나타난 것 같다.

신규 사업도 그러한 것 같다.

새로운 아이디어를 지속적으로 창출하고, 그에 따르는 사업을 진행하는 것은 육체적 노동만큼이나 어려운 일이다.

slideshare.net  에 소개된 Idea on Idea는 이러한 새로운 아이디어에 관련된 어록을 소개하고 있다.


몇개의 내용을 소개하면..

- 나는 오늘 아침 아주 훌륭한 아이디어를 생각했다. 그러나,, 나는 이 아이디어가 싫다.
- 이 것은 아주 적절한 아이디어다. 그러나,, 적절한 때는 아니다.
- 사람을 죽일 수는 있겠지만.. 아이디어를 죽일 수는 없다.
등이 있는데. 그 중에서도 가장 공감이 가는 내용은.. 마지막 장에 있는 내용이다.

“New ideas fail because they are new and unknown, old ideas fail because they are old and too well known(새로운 아이디어는 너무 새롭고 아무도 알지 못하기때문에 실패하고, 구태의연한 아이디어는 모든 사람들이 너무 잘 알고.. 오래된 내용이라 실패한다.”   Ricardo Sosa 

결국 Idea를 내는 것은 어렵다는 이야기이다.


  1. “No one has ever had an idea in a dress suit” Sir Frederick G. Banting (1891 - 1941)
  2. “An invasion of armies can be resisted, but not an idea whose time has come” Victor Hugo (1802 - 1885)
  3. “I had a monumental idea this morning, but I didn't like it” Samuel Goldwyn (1882 - 1974)
  4. “Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen” John Steinbeck (1902 - 1968)
  5. “I can't understand why people are frightened of new ideas. I'm frightened of the old ones” John Cage (1912 - 1992)
  6. “When ideas fail, words come in very handy” Johann Wolfgang von Goethe (1749 - 1832)
  7. “Don't worry about people stealing an idea. If it's original, you will have to ram it down their throats” Howard Aiken (1900 - 1973)
  8. “An idea isn't responsible for the people who believe in it” Don Marquis
  9. “No man ever quite believes in any other man. One may believe in an idea absolutely, but not in a man” H. L. Mencken
  10. “The value of an idea lies in the using of it” Thomas A. Edison
  11. “To have a great idea, have a lot of them” Thomas A. Edison
  12. “It's the right idea, but not the right time” John Dalton
  13. “I begin with an idea and then it becomes something else” Pablo Picasso
  14. “You have to have an idea of what you are going to do, but it should be a vague idea” Pablo Picasso
  15. “You can kill a man but you can't kill an idea” Medgar Evers
  16. “A man may die, nations may rise and fall, but an idea lives on” John F. Kennedy
  17. “There's no good idea that can't be improved on” Michael Eisner
  18. “A person with a new idea is a crank until the idea succeeds” Mark Twain
  19. “An idea that is not dangerous is unworthy of being called an idea at all” Oscar Wilde
  20. “We often refuse to accept an idea merely because the tone of voice in which it has been expressed is unsympathetic to us” Friedrich Nietzsche
  21. “A real idea keeps changing and appears in many places” Mason Cooley
  22. “Acting on a good idea is better than just having a good idea” Robert Half
  23. “Everything begins with an idea” Earl Nightingale
  24. “No idea is isolated, but is only what it is among all ideas” Karl Wilhelm Friedrich Schlegel
  25. “All conservatism is based upon the idea that if you leave things alone you leave them as they are. But you can not. If you leave a thing alone you leave it to a torrent of change” Gilbert K. Chesterton
  26. “Right now it's only a notion, but I think I can get the money to make it into a concept, and later turn it into an idea” Woody Allen
  27. “An idea, like a ghost, must be spoken to a little before it will explain itself” Charles Dickens
  28. “The history of the changes produced by a universal idea is not a history of changes in the individual, but of changes brought about by the successive efforts of millions of individuals in the course of many generations” Lafcadio Hearn
  29. “An idea is a point of departure and no more. As soon as you elaborate it, it becomes transformed by thought” Pablo Picasso
  30. “Sometimes the best, and only effective, way to kill an idea is to put it into practice” Sydney J. Harris
  31. “If you want to kill any idea in the world, get a committee working on it” Charles Kettering
  32. “Ideas won't keep. Something must be done about them. When the idea is new, its custodians have fervor, live for it, and if need be, die for it” Alfred North Whitehead
  33. “The task of a writer consists of being able to make something out of an idea” Thomas Mann
  34. “Nearly everyone who develops an idea works it up to the point where it looks impossible, and then he gets discouraged. That's not the place to become discouraged” Thomas A. Edison
  35. “My idea of a writer: someone interested in everything” Susan Sontag
  36. “The best way to have a good idea is to have a lot of ideas” Linus Pauling
  37. “No grand idea was ever born in a conference, but a lot of foolish ideas have died there” F. Scott Fitzgerald
  38. “A powerful idea communicates some of its strength to him who challenges it” Marcel Proust
  39. “Ideas must be put to the test. That's why we make things, otherwise they would be no more than ideas. There is often a huge difference between an idea and its realisation” Andy Goldsworthy
  40. “There is often a huge difference between an idea and its realisation. I've had what I thought were great ideas that just didn't work” Andy Goldsworthy
  41. “The ability to express an idea is well nigh as important as the idea itself” Bernard Baruch
  42. “Everyone who's ever taken a shower has an idea. It's the person who gets out of the shower, dries off and does something about it who makes a difference” Nolan Bushnell
  43. “Great ideas often receive violent opposition from mediocre minds” Albert Einstein
  44. “Ideas are great arrows, but there has to be a bow” Bill Moyers
  45. “If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas” George Bernard Shaw
  46. “For an idea ever to be fashionable is ominous, since it must afterwards be always old-fashioned” George Santayana
  47. “Thinking is easy, acting is difficult, and to put one's thoughts into action is the most difficult thing in the world” Johann Wolfgang Von Goethe
  48. “Put the argument into a concrete shape, into an image, some hard phrase, round and solid as a ball, which they can see and handle and carry home with them, and the cause is half won” Ralph Waldo Emerson
  49. “Nobody can be so amusingly arrogant as a young man who has just discovered an old idea and thinks it is his own” Sydney J Harris
  50. “You can never solve a problem on the level on which it was created” Albert Einstein
  51. “The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honors the servant and has forgotten the gift” Albert Einstein
  52. “Only daring speculation can lead us further and not accumulation of facts” Albert Einstein
  53. “It is the tension between creativity and skepticism that has produced the stunning and unexpected findings of science” Carl Sagan
  54. “Genius means little more than the faculty of perceiving in an unhabitual way” Williams James
  55. “New ideas fail because they are new and unknown, old ideas fail because they are old and too well known” Ricardo Sosa 





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